The project for Innis and Gunn involved creating a dynamic digital experience for their new flavoured beer launch. The team developed creative beer names, designed visually striking labels that align with the brand identity, and built a user-friendly website to showcase the beers. The website was designed to engage beer enthusiasts aged 25–40, offering an immersive way to explore unique flavours and encourage purchases. This project blended creativity, branding, and user-centric design to drive engagement and conversions.